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Selvaine

An Honest Accounting · By Thomas Reilly

5 Reasons 10,000+ Pre-2012 Sperry Owners Are Switching Back To The 1935 Silhouette

If your last good pair of Top-Siders was older than your youngest grandchild, you already know why this list exists.
1

Their daughters keep handing them Hey Dudes

I have heard this story from at least forty different men in the last six months. The grown daughter shows up at Thanksgiving with a shoebox. Inside is a pair of foam slip-ons in a color the man would not have been caught dead wearing in 1978. She tells him the boat shoes are dated. She tells him to get with the times.

My daughter shows up with a friend and she has a pair of shoes for me. She said: Dad. Only frumpy old men wear boat shoes. Get up to date. — Bruce Connie, on a Selvaine ad comment thread

The man does not need to get up to date. The man needs the shoe his daughter's father wore when he taught her to sail. That shoe stopped being made in 2012. The men who lived through that disappearance are not switching to foam. They are switching back.

2

They have been holding the old pair together with duct tape

This was the part of the comment threads I was not prepared for. Grown men in their late sixties writing publicly that their pre-2012 Top-Siders are still on their feet, held together with whatever was in the garage.

Used to wear mine held together with duct tape. — Steve LaPaglia
Red gaffer tape on the left, green on the right. — Jim Childs

That is not vanity. That is a man who tried the post-2012 replacement, watched it fall apart in 14 months, and decided the duct tape on the original pair was the more honest option. Four named commenters have said some version of this in our comment sections. The pattern is too consistent to be coincidence.

3

They paid $185 for the Gold Cup and the sides blew out

The Sperry Gold Cup is supposed to be the premium pair. Higher-grade leather. Better construction. The shoe a man buys when he has decided to do it right. The post-2012 Gold Cup costs around $185, which is the mental ceiling for this category. Men paid it because they trusted the name.

Gold Cup separated in a week. — William Plyler
Lipstick on a pig. — Patrick Harkins, on the same shoe
The sides blew out at the ball of my foot. — Robert Cembalest

Three different men. Same shoe. Same outcome. The Gold Cup is the most expensive admission that the brand cannot make a boat shoe anymore. Men who got burned at $185 are not paying $185 again. They are paying $55 for the spec they actually wanted in the first place.

The Marlin · Current Run

The 1935 silhouette, rebuilt at the price it used to cost. $55 a pair.

Leather-finish upper. Classic deck-lace tie. Siped non-slip sole. Built overseas, modern construction at the $55 pricepoint.
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30-day domestic return. US return address inside every box.
4

The widths they wore for thirty years were quietly discontinued

This was the loudest unprompted complaint in the comments. Fourteen separate men. Same complaint. The wider widths they wore for thirty years are not made anymore. The current run is medium only. You either fit the new last or you stop buying the brand.

This is what every hollowed-out heritage company does. The lasts get simplified. The widths get cut. The leather gets corrected. The construction gets glued. The price stays the same and the men who built the brand's customer list for forty years get told they are too narrow a market to serve.

I run the Marlin true to the original last. Which width was that? It was the one that fit men who actually wore boat shoes for a living before this turned into a department store category.

5

The Sperry Top-Sider store in Annapolis closed

I am going to let a customer say this one because he said it better than I could.

Saddest day, when there was no Sperry Top-Sider store in Annapolis, the sailing capital of the U.S. — Thomas Christopher

That is not a complaint about a retail location. That is a man telling you that the brand abandoned the actual port where the shoe was supposed to be sold. They kept the marketing photos. They kept the rope-knot logo. They closed the store in the harbor town the shoe was named for.

That is the entire story of every brand on my full list of ten. The name remains. The thing the name was supposed to mean does not. The men who remember what it meant are the ones I made the Marlin for.

What is rebuilt
1935
Silhouette
$55
Honest Price
Stitched
Moc Toe
30 Days
US Return
Siped
Non-Slip Sole
What the cohort has said in the comments
Like the first pair
"My first pair wore like iron and made it to 2014. The second pair fit strangely and only made it to end of 2016."
— Alexander M., on the betrayal arc
Sourcing honesty
"Truly appreciate your sourcing honesty."
— James S., former designer
Exactly like before
"Exactly like boat shoes used to be."
— Bill D., on a Selvaine ad comment thread

30 days. US return address. No tricks.

Wear them on the dock. Wear them to the cookout. Wear them to your grandson's high school graduation.

If they aren't the boat shoes you remember from before 2012, send them back to the address printed on the box. Domestic. No store credit. No ship-to-China runaround.

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Current production batch · 30-day domestic return